MWC16 – Observations from the Finland Pavilion

Once again a record breaking year for the Mobile World Congress is under way in Barcelona. Nearly 100,000 people are expected to visit the congress and its 2,200 exhibitors. A huge event in every respect.

The Finland Pavilion under the theme ”Love, Peace and Digitalization” brings together 40 Finnish companies striving to find interested delegates to hear their part of the digitalization story. In this quest the stand itself is helping our companies in many ways. The big video wall and the pitch stage attract people to come and listen to the short presentations and the demo stands for the companies are inviting and easy to come to. In addition to that the heart beats of the stand or rather the music by Finnish composer Milla Viljamaa are heard almost from the entrance of the hall 1.

The peak of visitors was on Tuesday when Minister Anne Berner launched the world’s first advanced 5G test network in Finland. The network will be a huge benefit for Finnish companies to test their new products and services around the hot topic of the fair – Internet of Things. When developing new technologies, it is important that the network is open for all parties, and this advantage is now offered for the Finnish companies first in the world.

Also the pitch presentations have been working well and the companies have already gotten a lot of good contacts. Clearly our joint presentation for Finland has been noticed and our pavilion stands out in the myriad of different stands and messages. It is also important that the Finnish companies interact and find synergies together. Even new service ideas have emerged from these interactions.

The Finnish companies are also doing a few launches in the MWC. You can read more from the news once the solutions are being launched but this far we have been introduced to a personal cloud service from Varaani; two new safety products from Yepzon; BiiHome, a presence detector for home safety by BiiSafe and BaseN; and PriveCall from XXLSEC, an end to end encrypted speech encryptions accessory to all commonly known smart phones.

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